Peter Hinssen is an entrepreneur, focused in startups for almost 20 years. He’s a technologist at heart and will be talking at the Asset Performance Awards about how companies and technical services can prepare for the future. How can you help your company in staying relevant The Day After Tomorrow? Peter, you are the keynote speaker at the Asset Performance Awards. Can you give some examples of technologies that will impact our world?
This is an industry that’s always been interested in information. But now Big Data is becoming abundant. We have technologies to deal with that. We have machine learning, artificial intelligence, all these mechanisms of connectivity. If you put it all together, it’s piling up technology after technology that is fundamentally changing how we think about how to deal with data. And I think it will have a tremendous impact on this industry.
What do you think the main challenge of the industry today is?
We’re currently in a disruptive era. I use this word carefully, but it indicates a constant acceleration and the need to follow that speed. Lots of companies see a huge conflict between possibilities and reality. So this gap and tension between what is possible and what you do day to day is a big challenge. We need to take a huge leap in skills and technology. This is also an opportunity to become more critical of your company. Performance plays an important role. And the reason why your company exists is absolutely core. But be careful what you wish for. Because once you enter the spotlight, you’ve got to deliver. Take up your role and realise it.
What makes it so difficult for companies to take up such a role?
Being able to tell the story and carry it out. Storytelling is key. IT people should be rockstars, but most of the time they’re not so communicative. That’s because they don’t have the skills to tell their story. If you go from predictive maintenance to Asset Performance in a connected world, then you have so many touchpoints, that you have to broaden your gaze. You need more skills and competences. Your suppliers change. Your partners change. And everything becomes more fluid.
How can people prepare for this challenge?
Time is the biggest issue. To put your day-to-day work on the side is difficult, but you really have to invest in these skills. Experiment at first, like tinkering with fuses until somethings blows up. There are so many possibilities, also online, to test and try out different stuff. Everybody talks about lifelong learning, but most managers don’t do it themselves.
Why should people attend your keynote at the Asset Performance 4.0 Conference?
I think the industry is now making a quantum leap. I’d love to talk about how I see that evolving, I hope to inspire you to maybe even do more than what you’re doing today. But above all, to prepare ourselves for, I think, a very disruptive wave that is going to affect everyone. And I think if we understand this, we can all actually come out even better as a result.
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