A campaign which shone a light on the high cost of wasted energy in compressed air systems has put Thorite in the running for two major awards.
The compressed air and fluid power specialist created the ‘Behind Closed Doors’ campaign to raise awareness in the manufacturing sector about unseen compressed air inefficiencies which lead to high energy bills and have a negative environmental impact.
The campaign has now been shortlisted for Best Marketing Campaign in the national Instrumentation Excellence Awards and for the Creative for Good Award in the Prolific North Creative Awards.
Thorite’s Marketing Manager, Carl Davenport said: “We're very proud that our small in-house team has been recognised amongst some of the biggest and best creative agencies in the country.
“Our aim with the campaign was not only to highlight the financial and environmental impact that wasted energy has on UK manufacturing when it goes unmonitored, but also to provide energy saving solutions to manufacturers who need to rein in costs during this tough economic climate.
“The response to the campaign has been incredible and we’re delighted that ‘Behind Closed Doors’ has been recognised not just by the engineering industry and the environmental & sustainability press, but also by our creative peers.”
The Prolific North Award winners will be announced on June 29th and the Instrumentation Excellence Award winners on October 19th.
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