Mitsubishi Electric’s “Threebots” honoured with Red Dot Design Awards
- “Threebots” display receives the coveted Red Dot Award: Best of the Best!
- Beautiful robot choreography explains the solution concept of the company
- The innovative exhibition “The World of Mitsubishi Electric” can be visited at the German Branch in Ratingen (Read More)
In November, Mitsubishi Electric was presented with the “Best of the Best” and “Grand Prix 2016” awards at the prestigious Red Dot Gala. The prizes were awarded for the interactive “Threebots” robot application which can be found at the company’s German branch in Ratingen. Yuji Suwa, Branch President, and Georg Jennen, General Manager of the German Branch, received the awards as representatives of the company before about 1,400 invited guests.
The “Threebots” display is an interactive concept which is part of “The World of Mitsubishi Electric” exhibition, housed in Ratingen. It consists of three industrial robots which are joined in a technically challenging choreography. The continuous, perfectly coordinated routine features simultaneous animations on the monitors. The effortless motion demonstrates the technology capabilities of the robots and vividly illustrates other product ranges from Mitsubishi Electric.
The robots in the display are deliberately choreographed to break with conventional robotic motion patterns. The result is a poetic display of the robots’ dexterity and total flexibility.
Videos of the award winning “Threebots” display, as well as the coveted “The World of Mitsubishi Electric” exhibition, can be found at the ‘Mitsubishi Electric Germany’ YouTube channel. The exhibition is displayed in the foyer of the building and visitors are welcome to explore the exhibition themselves.
Mitsubishi Electric Europe B.V.:
Tel: +49 (0)2102 486-2150
Web: eu3a.mitsubishielectric.com/fa
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