The barcode has been a fixture on consumer packaging for over 50 years, streamlining checkout and enabling the rise of self‑service. But the traditional barcode is limited: it identifies a product, and that’s about it. Today’s consumers and retailers want far more information, and the industry is now preparing for a major shift. By the end of 2027, 2D QR‑style codes will be scannable at point of sale worldwide, marking the biggest change to product identification in decades.
2D codes can hold much more data while still fitting neatly onto packaging. They give consumers instant access to details that influence buying decisions, and they give retailers richer, more accurate information. For manufacturers, this means the transition to QR codes must begin now. With that comes the responsibility to ensure every code is accurate, consistent, and fully readable before products leave the factory.
WMH has spent years developing and integrating QR code scanning systems designed specifically for this challenge. As the industry moves toward universal adoption, our technology is ready to adapt; checking every code for data accuracy and print quality to prevent errors that could lead to fines, chargebacks, or, more seriously, consumer risk if allergen or expiry information is wrong or unreadable.
Our inline scanner uses multiple cameras within a single compact unit, combining their images to create a full 360º view of each product. This guarantees the code is captured and verified from every angle. The system can automatically reject faulty items or stop the line when more serious issues arise, allowing operators to correct problems quickly.
With labelling errors still the leading cause of product recalls, investing in robust code integrity checking is a practical, forward‑looking step. The shift to 2D codes brings new opportunities, but also new responsibilities and manufacturers who act now will stay ahead of regulations, avoid costly recalls, and deliver the accuracy and transparency today’s market expects.
For more information please visit www.wmh-uk-ltd.com
