As asset-intensive organisations continue to navigate evolving technologies, rising performance expectations and increasing pressure to do more with less, the conversation around asset and service management has never been more important. This October, SAP for Asset & Service Management Europe returns to Seville, bringing together SAP users, industry leaders and technology experts to explore how organisations can turn innovation into measurable business results.
Taking place from 27-29 October 2026, the conference is designed for professionals responsible for maintenance, asset management and field service operations who are looking to stay ahead of industry change and maximise the value of their SAP investments.
This year's agenda focuses on the challenges and opportunities shaping the future of asset management. From SAP Intelligent Asset Management and Field Service Management to AI, predictive maintenance and digital transformation, delegates will gain practical insights from organisations that are already delivering results through modern asset strategies.
One of the biggest topics on the agenda is how businesses can make better use of their asset data. As organisations generate more information than ever before, the ability to transform that data into actionable insights has become a key differentiator. Through customer case studies and expert-led discussions, attendees will discover how leading companies are improving reliability, increasing efficiency and driving smarter decision-making across their operations.
Artificial intelligence is also becoming an increasingly important part of the asset management conversation. Rather than focusing on future possibilities alone, the conference will showcase real-world examples of how AI is already helping organisations improve maintenance planning, identify potential issues earlier and support more proactive ways of working.
Predictive maintenance continues to be another major area of focus. By moving beyond reactive maintenance models, organisations are finding new ways to reduce downtime, extend asset life and improve operational performance. Delegates will hear directly from industry practitioners about the lessons learned, challenges faced and benefits achieved through predictive maintenance initiatives.
Field Service Management will feature prominently throughout the event, with discussions centred on workforce productivity, customer expectations and service excellence. As field teams become increasingly connected, organisations are looking
for practical ways to equip their workforce with the tools and information needed to deliver better outcomes for both customers and the business.
Alongside the conference content, attendees will have the opportunity to connect with peers from across Europe, share experiences and discuss common challenges in an open and collaborative environment. These conversations are often where some of the most valuable learning takes place, providing fresh perspectives and ideas that can be taken back into the workplace.
Whether attendees are at the beginning of their transformation journey or looking to build on existing successes, SAP for Asset & Service Management Europe offers a valuable opportunity to learn from industry experts, hear directly from SAP customers and gain practical insights into the future of asset and service management.



