Compressed air and fluid power specialist Thorite has appointed Jim Allen as Business Development Manager to support its £10 million growth plan, bringing the nationwide team to 13.

Jim joins the Bradford-based company as Business Development Manager for the Huddersfield, Halifax and Wakefield areas of Yorkshire. He has a decade of sales and management expertise in the pneumatics and general industrial sector, most recently as regional manager for Leeds based specialist hazardous equipment manufacturer, Thermac.

His responsibilities will include setting and maintaining strategies for growth, strengthening customer relationships and developing new business.

Jim, who is based at Thorite’s Huddersfield branch, said: “I really enjoy working for companies such as Thorite, who want to not only supply products, but work in partnership with our customers to help them work in safer, efficient and more profitable ways. 

“Anyone can sell products and move boxes but only experts in their field can work in this way.”

Jim will work alongside Thorite’s branch and operational teams to identify key growth potential and ensure that existing and new customers are able to optimise efficiency and productivity through the company’s bespoke solutions and comprehensive aftermarket services.

His appointment follows the announcement of Gregg Blyth as Business Development Manager for the North East region in July.

Thorite Sales Director, Mark Yates, said: “We’re on track to achieve our goal of £10 million growth over the next five years and Jim’s appointment is the latest in a number of roles that are critical our plans.

“His appointment will greatly enhance our services and support to customers in his area.”