Global hydraulic and industrial hose solutions leader replaces static catalogues with a single, intelligent source of digital product truth
Hydroscand today announced it has implemented Akeneo Digital Showroom to transform how it manages and distributes complex product information across its global markets.
Hydroscand is a leading provider of hydraulic and industrial hose solutions with a strong local presence supported by global expertise managing a catalogue of more than 30000 products. To minimize customer downtime in 20+ countries the requirement for accurate product information is critical.
Previously, product information was distributed across catalogues, PDFs and an eCommerce site, while service technicians in the field often relied on printed materials that were not always fully up to date. The approach created challenges around data accuracy, maintenance and speed when launching new products or updating technical specifications.
Hydroscand implemented Akeneo’s Product Cloud to centralise product information and create a single version of the truth across all channels. As part of the project, Hydroscand worked closely with Akeneo on the development of its Digital Showroom solution, designed to make complex product discovery faster and more precise for sales teams, distributors and customers.
“Hydroscand’s products are technically complex, which means precision is absolutely critical,” said Linda Löfstedt Karlsson, Head of Product Information and System Owner for Akeneo at Hydroscand. “When a distributor, engineer or technician wants to find a product, they must be confident they have found exactly the right product. By working with Akeneo to build our Digital Showroom, we have created a platform where finding the correct product is now faster, easier and significantly more precise.”
Using Digital Showroom, Hydroscand now manages all product information centrally, ensuring that product management, marketing and sales teams are working from the same dataset.
The system supports collaboration across internal teams and simplifies the process of enriching product information, managing translations and distributing consistent data across digital channels and partner ecosystems.
“Our collaboration with Akeneo has been a perfect journey,” continued Karlsson. “The team has been incredibly open-minded when it comes to feedback and very fast to respond. That co-creation process meant we were able to build exactly what we needed rather than trying to force our processes into a rigid system.”
The transformation also marks the end of Hydroscand’s reliance on printed catalogues. With product information now centrally managed and continuously updated, the company plans to phase out catalogue production entirely, a move that will significantly reduce production time, costs and environmental impact while ensuring customers always access the most current information.
Hydroscand is also developing a mobile application to support technicians working in the field, enabling them to access accurate product information wherever they are.
“Industrial companies are under growing pressure to deliver the same level of product discovery and accuracy that customers expect in consumer eCommerce,” said Romain Fouache, CEO of Akeneo. “The way Hydroscand is using Akeneo Digital Showroom shows how powerful that transformation can be when complex product data is properly structured and managed. With Akeneo as a single source of product truth, Hydroscand can provide faster search, consistent information across channels and a much stronger experience for distributors, technicians and customers worldwide.”
“In the future we expect search to feel more like working with a knowledgeable colleague,” said Karlsson. “AI will help us guide users more intelligently through complex product choices, making it even easier to find exactly what they need.”
