New branding architecture for the Henkel adhesive technologies business serving industrial markets

Henkel International - Press & Media Relations >> 
02/19/2013 - Düsseldorf / Germany

Henkel will introduce a new branding approach for its industrial adhesive technologies business. The company’s brand portfolio has grown strongly over the past decades and has enabled Henkel to become the global market leader in adhesives, sealants and surface treatments. To improve the navigation through the brand portfolio, Henkel will now re-group its industrial business for adhesive technologies under five technology cluster brands, each of which will represent a cluster of specific technologies and applications.

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